SEG frames are one area of expertise for PhotoWorksGroup. Kilmer points out the growing popularity, “It’s a smart system that caught on in a big way in the U.S.,” he says of SEG applications. The company celebrates six years working with dye-sub, and is invested in the future of fabric-based applications, such as SEG.
Backlit SEG is also gaining popularity. “It is really catching on and replacing the old standard, which was Duratrans or Fujitrans. Backlit SEG are easier to handle, they don’t scratch, and are non-reflective so you don’t get an unsightly glare,” he says. “Typically they are lit with LED light sources, and some of them are grid systems that go across the back, while some are perimeter lights. It is a very effective system for backlighting graphics, and you can ship the entire display in a tube for easy installation.”
“We install everything we produce. We’re very particular about the materials we utilize in an exhibit because we have to stand behind our work.” – Geoff Kilmer, Photoworksgroup
“PhotoWorksGroup is a fabulous partner,” said Moore. “They did a great job with this display. They met every installation challenge I threw at them. I like to try something new in every exhibit I design.” – Mickey Moore, MMDA
Fabric is really growing in popularity,” he says. “It’s my growth area. I see it growing continually because of its benefits for the end user.” “If they want to update their graphics, they don’t have to tear a mural off the wall, they just pull the fabric off the frame and install another one,” he says. “And they can do it themselves. Change-outs are far less expensive.”
Kilmer also offers an explanation of pixels per inch (PPI). “Let’s say you have an 8-by-10-inch image at 100 PPI. If you change the canvas size to 16-by-20 inches and make no other changes, your PPI value will be cut to 50 PPI. If you double the canvas again, your PPI is 25. As you increase the output size, the PPI value drops. If it falls below the minimum requirement, quality will suffer.”
“It looks cool and it’s easy to handle because you can stuff it in a bag and stretch it on a frame, steam out the wrinkles and it looks great.” Kilmer
Photoworks’ business philosophy includes providing clients with “top-shelf solutions to their marketing needs.” More and more, “top-shelf” means printed fabric applications.
