Boulevard banners are flags displayed on the downtown or mall light poles. These boulevard banners are printed either on fabric (like a true banner) or printed on vinyl. The look you want to achieve and the longevity of the campaign will determine which printing method is a better option. Fabric comes in a variety of weight and thickness, whereas vinyl is more limited for textural appeal. For a campaign over six months, it is advisable to choose the vinyl printed banners because they are more fade resistant. Vinyl, however, does not allow wind or light to pass through, as fabric can. The purpose of boulevard banners is to bring definition to the location of a shopping destination such as a mall or downtown area, and also college campuses. Lightpole or boulevard banners help to create a strong visual borders from its repeating themes while conveying information to the passers by. These boulevard banners can be branding opportunities with reinforcing bold pops of color. Outdoor banners play the role of environmental design, bringing art and definition to an area. The repetition and placement of these themed flags let the newcomer know they are within the boundaries of the shopping center or downtown area or campus.
Lightpole banners perform in the evening light, as they are often spotlightted by the large light fixture just above. This makes boulevard banners equally impressive day or night. Printed banners typically are stretched on with a top and bottom, with pole pockets, making them easy to glide onto these supportive side arms. The banner itself is usually double-sided, so it can be viewed from either direction. Call them what you like: lightpole banners, boulevard banners, or outdoor flags, they are a great product and will handsomely reinforce your brand!