We all know how important it is to get your message out in front of your targeted customer.
What happens when your targeted customer enters the interior of your business? With
fresh eyes, take a look around, assess if a new visitor can identify the name or brand of your
business seconds upon entry. Does your name only appear on the front surface of the front door? Or is it the name or logo being repeated in subtle and not-so-subtle graphics throughout the space? Is your company’s story and identity being expressed quite visibly?

We all understand the brand impression made when passing a grand-sized billboard while driving down the highway. The man-made sign set apart from the natural landscape helps to focus your attention. Grand format graphics have a similar way of commanding your attention.  Your lobby or entrance is the opportune place to create a strong brand impression. Your goal should be providing repeatable visual themes throughout your space to reinforce the story of your brand. We’ve all seen the moment when a retail buyer pulls out the checkbook, and then glances around the room, to identify the correct name to go in the title bar. You don’t want you customer to wonder, not even for a single moment. Whether retailer, corporate or non-profit, what does matter is your brand identity. This should be immediately communicated to your customer. The quickest way to get there is with  large graphics, describing the brand identity of your company!

You need to establish what is relevant to your customer. How are you going to reinforce that they are in the right place, that your place feels relevant to what they are looking for? Engaging content not only happens in circles of social media, or on your website, or TV commercials, or during trade shows, but should also as a constant within your space.

There are a diverse sets of print media options for large format graphics with today’s digital technology. The right designer paired with the right grand format graphics provider, should be able to collaborate towards a truly custom set of relevant imagery for your customer. With today’s forver adaptive technology, you may even be able to brand parts of your product. Media printing has become so flexible with the arrival of processes like UV direct printing, allowing you to print on a diverse set of flat substrates like wood, glass, ceramic, acrylic and most non-porous flat surfaces (under two inches thick). There are many solution sets in soft (fabric) signage. Graphics printed on fabrics come in varying weights and weaves, and can be wrapped, draped, stretched in many forms. It can become an artist’s canvas, pillows and drapery, a lamp shade, and more. Once upon a time, getting fabric printed was restricted to purchasing large runs of bolted fabric, but today that is simply  not true. You can easily get one-off custom runs. The single limitation is that the fabric base must be a polyester. The process for printing this type of signage is called dye sublimation fabric printing.

Think outside the box, because the standard rectangle has now been broken. All kinds of shapes and formats are available. All kinds of printing surfaces are available, ones you may not have formerly entertained as a possibility. Even normally boring ADA signage can be totally customized into the color palette of your designer’s needs.

The concept of transparency in business has translated into transparent business spaces, such as office partitions now displayed as glass walls thinly veiled in words or light-transmitting graphics. Digital technology allows printing on films such as Lintec, which can easily be installed in most locations. Lintec on glass can appear as a semi-transparent stained glass window or as pattern of repeatable words or logos. Allowing light to pass gives natural light a chance inside office spaces, and  can offer less design disruptive properties to the overall space. Mission statements printed on clear acrylic can stand-off the walls while using paint color as backdrop or wallpaper patterns. Dimensional logos which leap out into the room space and participate gives a strong presence to your brand.

Visit www.photoworksgroup.com to discover the many options. Capable large format providers you choose should be able to come up with solutions perfectly suited to the interior design of your space. Communicating your brand is key.  Call 1800-829-4562 to speak with a representative.