Repurposing, reworking, redesigning your old trade show booth is one way to maintain a fresh presence while not tipping the scales of the budget. Don’t let recessional fears hold you captive and keep you out of trade show exhibition halls. As my business partner would say, “gripping your knees and remaining in a fetal position” leads to complete inactivity and therefore, keeps you away from meeting those next new prospects and qualified leads. Trade show exhibiting should remain a constant ingredient in your marketing plan. This type of marketing can initiate and secure lasting relationships. Visualize yourself on the exhibit hall floor, gaining credibility and momentum by sharing your knowledge and perhaps troubleshooting issues with prospects who sought out a business like yours. This face-to-face marketing trumps getting a following on your blogs because it can lead to more immediate answers and therefore, more potential sales for your business. Trade show exhibiting plus social media marketing equals greater success in this recession. I am proposing you stay in the game by exhibiting with smarter spending on your exhibit.  Repurposing your existing booth hardware is a smart move, especially when it was expensed several years ago. Please give careful consideration to what I am proposing, repurposing your booth.

Professional display designers are able to show how your booth can take on a whole new look by carefully manipulating and recycling sections of your existing booth. Most will offer you CAD drawings with a few solutions from which to choose. If your booth is a singular unit only, then consider adding a wing or two, and applying graphics to a couple of dual purpose cases. Exhibit designers will often offer you a set of at least two options in your solution sets. The ultimate goal is to freshen your look so you look relevant to the needs of your target audience. And of course, careful attention should be given to the budget you can work within. Most Americans have seen at least part of a television program which redesigns rooms; with a similar goal of giving it a fresh, updated look,while keeping a careful eye on the budget. Think of the room as your booth space and the furniture as your booth hardware. The ‘accents of color’ are your brand colors, and chosen theme(s) can be conveyed by  your existing or fresh set of graphics. You should became aware that the digital printing industry has definitely changed in the last few years, making it easier to print a broader variety of surfaces such as wood, glass, fabric; an interesting tip to keep this in mind when designing new graphics!

All businesses touched by the recession likely share the mantra,‘proceed with caution.’ With an eye on the budget, it only makes sense to repurpose what has been paid for. Adding a few accents with a fresh set of graphics can easily suit today’s needs. It is fiscally conservative to re-purpose what you already own and breathe new life into it. It is key to maintain your company’s brand presence in the marketplace, and to gather up new leads. With some minor hardware additions to help reconfigure and a few select new graphics, your minimal investments can pay dividends. You will surely realize your ROI from this conservative approach. Give us a call when you are interested in repurposing your old trade show booth! 1.800.829.4562