University and college branding is often driven by college sports teams of the schools with big sports programs.  Brand impressions are being created when waves of college-branded jersey’s, signage, and enthusiam fill the stands at every game. The guarantee for continued crowd support and enthusiasm for the brand is dependent upon continuing to bringing similar talent to the table. What are the plans for maintaining the ability to engage new raw talent and entice them to join your team?  The competition for talent is extraordinary.  You should annually evaluate the graphics in the halls of your sports complex and determine if the competitive edge is visible and fresh enough to be relevant to the next year’s talent!

Ask yourself, “do we still look edgy and relevant?”   What do the physical environments of my competitors currently look like?  Take a good look at the competition, and then take a walk-through your location with the mindset of a prospective player.  Does “this look” help reinforce your brand and is it still relevant?  Do the graphics “pop” and lend voice to the message of your brand? Are the faces of current team members gracing the walls? Does the spirit of your school’s brand speak loudly in a visual manner?

Exactly what does drive your athletic branding initiative? A limited budget should not be the first and only determining factor, as there are many cost-effective solutions to be explored. Brand boosting can be acheived with a well-planned layout of larger-than-life pictures called large format graphics.  It does not take a multi-million dollar new sports complex to rebrand your message.  Bold and action-filled large format graphics can offer your university the re-branding it needs to acheive that current, relevant appearance. Solutions are available which are cost-effective alternatives thanks to the magic and wonder of digital printing technology.

Contemplate the possiblities: Some new arrivals are dye-sublimation fabric graphics stretched like a canvas or check out the UV direct-to-substrate prints cutout with a CNC router for silouettes of star players.  There are graphics that can peel-n-stick to the wall just like a decal or even a wall mural (or wallpaper) can be made with your high resolution digital image taken from a superior shot in a recent game. There are a variety of banners on a variety of fabrics, including mesh. Plexi-glass plaques with coaches or team member portraits can easily be etched and displayed through the ease of laser technology, and still be budget-friendly.  There are so opportunities to display your brand in words and pictures that will boost your brand while paying homage to its successes and history.

Designing around existing architectural details are a consideration for optimizing your visual displays.  A review of your current halls and offices and current branding materials is advisable when taking the first steps. Re-branding your space will provide a measurable ROI in your sports investment. Re-brand your halls and gain the upper edge because excellent-quality large-format graphics will give you that sharper image!

For immediate information, call PhotoWorksGroup @ 1800.829.4562 or contact us at www.photoworksgroup.com