Boulevard banners are tall outdoor fabric or vinyl double-sided flags, with pole pockets sewn at the top and base.  The banner is stretched on poles and hung with specialty hardware made to adapt to light posts. Typically, you will see them hung on the lightposts of Main Street or the local mall.  Individual businesses can be seen using them for supportive signage for additional branding or for specific promotions.  These banners are hung above street level for visibility, and might require a tall ladder or even a bucket truck for installation.  In the industry, boulevard banners can be interchangeably called street light banners or avenue banners.  Graphics for this type of signage requires an enlarged simple image with bold color and large text.  With long viewing distances, you want to insure your message is visible and simply read.  To view a long row of repeating banners down the a city street both creates a strong impact and creates a pleasant effect.  Any new visitor to your town will perhaps learn a relevant piece of information or just generally lock into the ambience and ‘feel’ of your town.  These banners can also function as announcements for upcoming events.  They potentially can be installed as a permanent display for your town, with facts about the founding fathers or dates established. In most cases, it might be wise to consider creating a rotation set with different graphics for keeping interest alive.

Boulevard banners play the role of big impact and provide great function for a good shelf life. In the world of signmaking, they are a cost-effective vehicle for signage for your town.  If you want to pump new enthusiasm for your downtown area, then I highly recommend boulevard banners.  They will create the sparkle and pop to stir new interest in your town or business!

For a current national example of a Boulevard Banner:

“Celebrating the 75th Anniversary of the Golden Gate Bridge” http://www.seattlepi.com/news/article/Golden-Gate-celebrates-75th-with-help-of-engineers-3573009.php#photo-2963267