What are the benefits of lightweight trade show displays?

Trade show marketing venues provide necessary and valuable face-to-face opportunities to expand your customer base and maintain the established ones.   How can you streamline the experience of exhibiting, still maintain a dynamic presence, and reduce your exhibiting expense?  What are the benefits of lightweight custom fabric printed graphics on a lightweight aluminum trade show booth?  Potentially….

                                              * lower shipping costs

                                              * no drayage costs

                                              * no set up/tear down labor costs

                                              * lower or no storage costs

What if your staff member could bring a kit along on the flight as an extra bag, while keeping it all under the weight and size restrictions of the airlines?  What if one of your staff could single-handedly set up your tradeshow booth? What if set up times were reduced to less than thirty minutes?  If you do not have to use tools, such as an allen wrench or ladder, and do a set up in less than thirty minutes; you could forseeably go without any labor costs.  Check the rules of each exhibit hall to be certain.  The idea of rolling in and off a show floor, under your own steam and time schedule, is an incredibly attractive feature!  Combine this with the fact that many lightweight custom branded fabric graphics are eco-friendly, what a plus!

All of these features can be found in lightweight, custom fabric printed, compact hop-up displays.  They are significantly lighter as compared to yesteryear’s models!  They can be packed easily, with its case serving as both a ladder for light installation, as well as a countertop during the trade show!

These lightweight fabric graphics are high resolution dye sublimation prints. The final product are graphics which are continous tone like photographs, and just as crisp with more vivid color.   The dye-sub process can produce perfect skin tones and accurate PMS color logos.

The other uses of this lightweight custom printed fabric are:

wall murals. wall panels. wallpaper. wall hangings. tension ceiling graphics. tablecloth covers. outdoor & indoor flags or banners. mesh window shades. small custom rugs and other interior designer items.

Hint: Re-purpose your lightweight trade show graphic as a wall hanging in your front lobby when not at a show.  Its a savvy and custom way to share your brand within your corporate or retail space.  Greet your customers with this company focused graphic in your lobby!

 Here’s a listing the weight of typical kits: 

The canvas bags carriers are used for local travel, but all other regular shipping it is recommended to use a molded hard plastic shipping case.   Here are some typical “kit” weight ranges.

6’TT (2×2) kit in bag:  35″W x 16’H x 16″D    @ 45 pounds
kit in case:  27″W x 40″H x 18″D   @ 66 pounds

8′ (3×3)    kit in bag:   35″W x 16’H x 16″D    @ 57 pounds
kit in case:  27″W x 40″H x 18″D    @ 78 pounds

10′ (4×3) kit in bag:   35″W x 16’H x 16″D     @ 62 pounds
kit in case:  27″W x 40″H x 18″D     @ 83 pounds

Note: The non-kit options are a fully customized exhibit.  Use the lightweight fabric graphics and the aluminum framing options, you would still attain significant savings in shipping and storage.

photo credit: Steve-h